Like many other young companies, a significant portion of Münchner Kaffeerösterei’s business model has been lost due to the corona crisis. As reported by Benjamin Gröschel, the startup has taken the crisis as an opportunity to look for new business models and quickly found what they were looking for with their partners.
“I’m convinced that the crisis provides an opportunity to create added value”
For one thing, the coffee startup sends coffee bearing a specific company’s branding on behalf of that company to its customers and employees — as a gift, to make sure they’re remembered during these difficult times or as a motivational boost for working at home.
Like many other event organizers, the Munich company has also gone digital. One of the purposes of their virtual coffee tastings is team building for corporate customers. Despite all of the problems presented by the crisis, Benjamin Gröschel said:
“I’m convinced that the crisis is providing an opportunity to develop new formats and get them off the ground to create added value beyond the corona crisis.”
Click here for the complete #CoronaUpdate with Benjamin Gröschel from Münchner Kaffeerösterei: