#CoronaUpdate with Air Up: “We’re Emerging From the Crisis Stronger than Before”

Air Up develops and sells water bottles that flavor water through the sense of smell. With their “Duft Pods” (aroma pods), the startup adds flavor to water that you taste while drinking without actually ingesting it. How resilient is the product in the face of a crisis? Lena Jüngst, co-founder of Air Up, shared how her startup is dealing with the crisis in our #CoronaUpdate.

As Lena Jüngst explains, it was transitioning to working from home that was most difficult in the beginning. But then the crisis provided some eye-opening experiences that forced them to work remotely:

“We had to put an immediate end to the presence culture we had maintained up to that point.”

Looking back on the past few months, she says:

“The corona crisis was the perfect trial by fire for our product.”

Co-founder Lena Jüngst reports on how Air Up experienced the weeks and months of the crisis in our #CoronaUpdate:

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