Munich Startup: What does your startup do? What problem do you solve?
Meaningful: With Meaningful, we have developed an innovative end-to-end platform for qualitative market research that automates the entire process of customer interviews with the help of artificial intelligence. Our platform enables companies to create high-quality interview guides, conduct automated customer interviews and obtain detailed insights almost instantly. Our solution also facilitates the rapid selection of ideal candidates for studies, reducing time and costs. Our technology delivers accurate and fast research results in almost any language, helping companies make data-driven decisions more efficiently.
Munich Startup: But that already exists!
Meaningful: It is true that the market for qualitative market research is already established and major players such as Gartner and Nielsen exist. However, many existing solutions still rely on manual processes, which limits their scalability and efficiency. Thanks to advances in Artificial Intelligence, we can now offer a solution that enables in-depth, automated customer interviews at scale and delivers fast, accurate insights. Our technology is particularly tailored to the needs of the European market and offers customized solutions for this region, while many new players originate from outside Europe.
Munich Startup: What is your founding story?
Meaningful: In September 2023, we met at the Antler Startup Accelerator, where we had the opportunity to develop and validate our business ideas. The idea for Meaningful came from our own experiences and the difficulty of gaining high-quality insights. Especially for small and medium-sized companies, traditional methods are often expensive and time-consuming. With our expertise in go-to-market strategies, AI products and market research, we wanted to find a solution that would overcome these hurdles. Our founders bring diverse experience and skills to develop Meaningful into a leading provider in the field of qualitative market research.
Limited resources and a lot of bureaucracy
Munich Startup: What have been your biggest challenges so far?
Meaningful: One of the biggest challenges was starting a company from scratch and learning everything from scratch. Developing a high-quality product with limited resources and the bureaucracy of founding a company took us a lot of time and energy. In addition, the acceptance of artificial intelligence in Germany is still developing, which requires additional effort. However, we remain determined and are working hard to clearly communicate the benefits of our AI-supported market research solutions and raise awareness of them.
Munich Startup: Where would you like to be in one year, where would you like to be in five years?
Meaningful: In one year, we want to have positioned Meaningful as an established player in the field of qualitative market research. Our goal is to further develop our platform, establish first significant customer relationships and achieve strong market acceptance. In five years, we see Meaningful as the leading provider of AI-powered qualitative market research on an international scale. We plan to continuously improve our technology, enter new markets and offer our solutions to an even broader range of industries.
More financial support opportunities in Munich desirable
Munich Startup: How have you experienced Munich as a startup location so far?
Meaningful: Munich has proven to be a very good location for startups, with an excellent infrastructure, an active investor network and numerous networking opportunities. However, we have also found that financial support opportunities in Munich are more limited compared to other cities such as Berlin. While Berlin offers extensive funding programs, such programs are somewhat lacking in Munich. Despite this challenge, we appreciate the entrepreneurial climate in Munich and are convinced that we can build a solid foundation for our company here.
Munich Startup: Quick exit or staying power?
Meaningful: We focus on staying power. Our main goal is to build a sustainable and successful company. We focus on establishing a trusted brand in the field of qualitative market research and continuously driving innovation. Building a solid company that creates long-term value for our customers takes time and dedication. Therefore, our current focus is on further developing our product and building strong customer relationships. It is still too early for us to think about a possible exit.
