The two e-mobilio founders Denis Reichel (left) and Ralph Missy
© E-Mobilio

E-Mobilio Is Taking Over the Electromobility Market

E-mobilio wants to make the market for electromobility less complex. The startup has developed a digital platform for just that, where customers can order a complete e-mobility package with a click of the mouse. The mobility startup also offers a white label solution for car dealers.

Munich Startup: Who are you and what does e-mobilio do? Please introduce yourselves!

e-mobilio: We are Ralph Missy (54) and Denis Reichel (41). We’ve worked together professionally for 14 years on various projects in and for the automotive industry and on topics involving energy efficiency. To give an example, eight years ago we built what is now the biggest platform for energy efficiency for buildings.

Booming market: electromobility

Munich Startup: What problem does your startup solve?

e-mobilio: Electromobility is an important pillar for reducing CO2 and thus for climate protection. E-mobility will also be one of the major booming markets in the years ahead. But a central bottleneck for market development is the technological leap and how that overwhelms buyers. It is only when that complexity is reduced that the market will grow at its full speed.

With e-mobilio, we have developed a digital 360° consulting solution that helps potential electric car buyers easily and quickly configure and directly order their own customized e-mobility package – including an electric car, a charging solution, installation, grants, an energy provider switch, etc.

Munich Startup: But that’s nothing out of the box!

e-mobilio: Despite our solution being so simple and target-oriented, our customers have said that no one else offers anything comparable in terms of detail and real-time services. Both with our platform and, above all, with our white label solution that is intensely used by car dealers, we in fact have no competition.

Three very different challenges for e-mobilio

Munich Startup: What have been your three biggest challenges so far?

e-mobilio: Firstly, every single subsector of electromobility has its own inherent complexity that we had to understand down to the smallest detail. Bringing all of these verticals together dynamically, in real time and coherently as an e-mobility package that suits the individual needs of every single customer was extremely demanding. But it was worth the effort, because we have created a platform with a high level of consulting intelligence for electromobility that has no rival at this point.

Secondly, at the beginning of our journey, discussions often felt somewhat like missionary work because many people we spoke with still didn’t believe in the electromobility market. That was sometimes extremely exhausting. But that has obviously changed with the electric car boom over the last few months. It’s no longer a matter of “if” now, but rather of “how.” And that’s where e-mobilio comes in.

And last but not least: Your team is everything! Which made it even more challenging for us as a young company to work together from separate offices over the last six months due to corona. And especially in light of our growth, it can be difficult when it comes to expanding our team and finding new colleagues and getting them on board.

Strategic growth with major potential

Munich Startup: How is business going?

e-mobilio: We’re completely self-financed now, so we can afford to grow strategically. Now that we’ve built our platform, we’re concentrating on our white label solution. In the first two months, we were able to get 15 car dealer groups on board, who together sell approximately 200,000 cars every year. With a current market share of 21.8 percent for electric cars, there is huge potential for charging solutions, installation services, grant consultation, services for switching energy providers, etc. that can be booked and purchased through e-mobilio. We also now have revenue from licenses for our white label solution in the mid six-digit range.

Munich Startup: What do you think about Munich as a startup location?

e-mobilio: Firstly, we were already in Munich before founding the company and also have our families here. Secondly, southern Germany has traditionally been a very good place for car-oriented and innovative concepts – particularly in the field of electromobility. And with our professional background, we are also well networked here. So for us, it’s our place to be.

Munich Startup: Get up early in the morning or pull all-nighters?

e-mobilio: Put the pedal to the metal – no matter when.