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Know-How Meets AI: Creating Corporate Culture With Smart Recruiting
Creating a good corporate culture is not a task that can be done on the side and all at once.…

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Every Family Business Was Once a Startup
It all starts with the founders’ vision. When you combine it with entrepreneurship and hard work, a company emerges. In…

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Three Aha-Moments That Make Life Easier for Startups in the Growth Stage
From the outside, the cool startup world often looks perfect. Young, ambitious founders receive millions for their innovative business ideas…

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Scaling in Turbulent Times: Being Successful as a Startup in 2022
2022 has started turbulently – like the two years before it – due, among other things, to the coronavirus pandemic.…

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How to use “pain” in B2B sales to convince your customers
What is the best way for a startup to get feedback? Sales! Because only when you ask someone to reach…

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Three Steps for More Sustainability in Startups
In order to make a contribution to a sustainable future, more and more startups have made it their goal for…

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5 Hacks for Effective and Digital Applicant Management
A proper job advertisement is just the first step startups take on their journey to finding new employees. For the…

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Going Global: London is Calling!
London is considered the largest startup hub in Europe with the best networks, which makes it attractive for all companies…

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Going Global: Success Factors for Startups in India
Expanding to India promises companies quite a lot: The market is large, people have an affinity for technology and a…

Startup Stories
Going Global: Singapore, the Ideal Springboard for Startups
The Indo-Pacific region is considered the world’s engine for growth, which means it is also of high priority for German…