All articles by
Gastautor
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How do you pitch successfully to investors? Four winning teams from the Cashwalk pitch event tell their stories
In the middle of this year, the Start2 Group’s Cashwalk event took place in Berlin and Munich. At this event,…
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7 tips for companies to successfully participate in public tenders
Participating in public tenders is a challenge for many companies. The public sector offers immense business opportunities, but there are…
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Guest article: Healthcare technology – trends, challenges and opportunities
Almost 20 years ago, in 2005, the World Health Organization (WHO) issued a resolution calling on member states to consider…
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Trademark protection for startups – now with up to 1,000 euros in funding
A registered trademark is an integral part of sustainable economic success for founders. Below we provide five tips and basic…
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Know-How Meets AI: Creating Corporate Culture With Smart Recruiting
Creating a good corporate culture is not a task that can be done on the side and all at once.…
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Every Family Business Was Once a Startup
It all starts with the founders’ vision. When you combine it with entrepreneurship and hard work, a company emerges. In…
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Three Aha-Moments That Make Life Easier for Startups in the Growth Stage
From the outside, the cool startup world often looks perfect. Young, ambitious founders receive millions for their innovative business ideas…
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Scaling in Turbulent Times: Being Successful as a Startup in 2022
2022 has started turbulently – like the two years before it – due, among other things, to the coronavirus pandemic.…
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How to use “pain” in B2B sales to convince your customers
What is the best way for a startup to get feedback? Sales! Because only when you ask someone to reach…
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Three Steps for More Sustainability in Startups
In order to make a contribution to a sustainable future, more and more startups have made it their goal for…
