photo: Gyri Reiersen

Women in Tech – Gyri Reiersen from Tanso

Tanso is developing software that allows manufacturing companies to collect and report their environmental data to customers and regulators. The startup's solution is intended to support the manufacturing industry in achieving climate neutrality. Tanso was founded 2021 by Fabian Sinn, Till Wiechmann, Lorenz Hetzel and Gyri Reiersen. We wanted to know from Gyri Reiersen, a robotics and AI engineer, what motivated her to found the company and which founder she would like to meet one day.

Munich Startup: What motivated you to found a company?

For me, founding is a means to an end. Climate change is our generation’s largest challenge
and I have been determined to use my skills and time to contribute to solving it. The most
impactful thing I could do was to tackle the structural barriers that prevent the industry
from decarbonizing – data availability and transparency. Scaling such solutions would make
every hour I put in worth it in the long run.

Saying “no” to things

Munich Startup: What do you now wish you had known before founding your first company?

Gyri Reiersen: Being a founder includes a lot of “noise” and you need to be vigilant with your time
management. You are responsible to make decisions on all topics, with little to no
information as basis. You need to enjoy diving into different topics and learning constantly,
while also saying no to most requests and time-thieves. As Jim Collins puts it: consciously
productive and disciplined.

Munich Startup: How have you funded your company so far?

Gyri Reiersen: We raised a pre-seed financing round last fall of €1.7M.

Munich Startup: When and where do you have the best ideas?

Gyri Reiersen: I’m often the most creative in the evening and when I have some time with my own
thoughts. I alone rarely come up with the best ideas, but believe in team effort to throw out
mediocre ideas to then build on them. Together our ideas become gold.

Munich Startup: What are your three favorite work tools?

Gyri Reiersen: Apart from all communication tools
– Linear (changed from Jira and love the UI)
– Miro/Physical whiteboards to structure and discuss with others
– Raycast – preHy neat productvity hacker

Be bold and authentic

Munich Startup: What is your top tip for pitching?

Gyri Reiersen: Be bold and authentic

Munich Startup: Do you think now is a good time to start a company? Why?

Gyri Reiersen: There is capital available on the market and most of us are incredibly privileged with
excellent educations and job opportunities. Your personal financial and career risk is
therefore rather small. By founding, you put yourself in a position to grow tremendously
every day but you should only do it if you think you will enjoy the journey.

Munich Startup: What technology or industry would you bank on when founding your next startup?

Gyri Reiersen: As any AI engineer can tell you, good data is the holy grail. I believe that Web3 will change
how we deal with (big) data and how we structure our societies and economies. It might
not yet be accessible for everyone, but I’d love to work on decentralized data ownership for
everything from personal health data to reforestation projects.

High notary fees in Munich

Munich Startup: What do you think could still use some improvement in Munich as a startup location?

Gyri Reiersen: Munich was my no. 1 preferred city to found in, mainly due to the amazing ecosystem of
stakeholders from industry, academia, VCs and founder networks. The only downside is the
high notary costs.

Munich Startup: What founder would you like to meet in person some day? And what would you ask them?

Gyri Reiersen: I’d love to get to know Lars Rasmussen, the co-founder of Google Maps and the early tech
advisor of Canva! A fellow scandi with great experience on how to build strong tech orgs.
I’m sure his advice would be tremendously valuable.

Regina Bruckschlögl

Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die Münchner Startup-Szene – und entdeckt dabei jeden Tag, wie vielfältig das Münchner Ökosystem ist. Startup Stories, die erzählt werden wollen!

Related articles

Women in Tech: Sabine Häußermann From Visionhealth

Startup Stories

 

Women in Tech: Sabine Häußermann From Visionhealth

Visionhealth sees itself as a pioneer in the field of digital treatment for chronic respiratory diseases. Together with patients, research institutions, industrial…

Women in Tech: Caroline Albert From Nebumind

Scene

 

Women in Tech: Caroline Albert From Nebumind

The Munich startup Nebumind has developed software that allows production companies to make their manufacturing more transparent and systematically optimize it. The…

Women in Tech: Veronika Schweighart From Climedo

Scene

 

Women in Tech: Veronika Schweighart From Climedo

In 2017, Veronika Schweighart came together with her two co-founders, Sascha Ritz and Dragan Mileski, to found Climedo. The healthtech startup has…

Women in Tech: Julia Zimmermann From Terraplasma

Scene

 

Women in Tech: Julia Zimmermann From Terraplasma

In 2011, Julia Zimmermann founded Terraplasma together with other scientists and the Max Planck Society. The Munich-based medtech company has since established…

Women in Tech: Monja Mühling From Smartlane

Scene

 

Women in Tech: Monja Mühling From Smartlane

Smartlane is developing AI-based software to automate and optimize transportation planning. Founded in 2015, the startup uses their software solution to collect…

Women in Tech: Julia Unützer of Truckoo

Scene

 

Women in Tech: Julia Unützer of Truckoo

In 2019, Julia Unützer founded Truckoo together with Max Füchsl. The Munich startup has developed a platform for buying and selling utility…

Women in Tech: Ulrike Jehle from Plan4Better

Scene

 

Women in Tech: Ulrike Jehle from Plan4Better

How can cities be planned more sustainably and efficiently? This question is what environmental engineer and Plan4Better founder Ulrike Jehle has devoted…

Women in Tech: Lea Frank of Anybill

Community

 

Women in Tech: Lea Frank of Anybill

Since 2019, Anybill founder Lea Frank has been working together with her two co-founders, Tobias Gubo and Patrick Göttler, on digitizing receipts.…