Nui Care: Support During the Family Caregiving Journey

How can we provide better support for people who care for their relatives? In addition to analog help in the form of caregiving consultation, digital support is also needed – according to the Munich startup Nui Care. The founders explain what that support looks like exactly in our Seven Questions.

Munich Startup: Who are you and what do you do? Please introduce yourselves!

Nui Care: We are Markus C. Müller, 47 years old, lawyer, Jochen Seemann, 52 years old, computer scientist and Chris Ehl, 50 years old, computer scientist. Mutual friends and an interest in solving problems brought us together.

Munich Startup: What problem does your startup solve?

Nui Care: When our parents or the elderly need support and help in old age, families often run into physical, emotional and financial difficulties. Balancing caregiving with a career is an additional challenge.

A digital caregiving assistant

Because caregiving is often new for families, there is a great need for the right information at the right time. Nui is working on a digital assistant that reactively answers all of the family caregivers’ questions while also proactively giving tips and pointing out developments during the caregiving journey.

Munich Startup: But that’s nothing out of the box!

Nui Care: Something like this has only existed in analog form until now, as care consultants in person, which is only scalable to a limited extent. In the end, we view the combination of both as optimal – a digital assistant and real people.

Munich Startup: Was there a point when you nearly failed?

Nui Care: The German healthcare system has its difficulties and pitfalls, because even though there’s lots of money in the system, implementing innovations is not that easy.

A very heterogeneous target group

On top of that, family caregivers are a very heterogeneous group – it’s something that can potentially affect anyone. In other words, reaching them is not that easy.

Munich Startup: Where would you like to be in one year, and where in five years?

Nui Care: In one year, we would like to have proven to Germany that a digital assistant for family caregivers helps everyone involved and that Nui as a company can earn money with it.

In five years, we want to have launched the app internationally and – with help from big data – perform evaluations and make forecasts for the caregiving journey.

Munich Startup: What do you think about Munich as a startup location?

Nui Care: In the healthcare industry, Berlin is where the action is, which is why we’re there so often. Nevertheless, Munich is a good location for acquiring corporate customers and holding discussions with investors. The high standard of living also attracts highly qualified employees or motivates them to move to Munich.

A key social challenge in the decades to come

Munich Startup: Quick exit or staying power?

Nui Care: Definitely staying power – we view the “caregiving” issue as a key social challenge in the decades to come and want to make a positive contribution with Nui.

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