© Djoon

Djoon: “100,000 Hand-Made Chocolate Truffles”

The Food Startup Inkubator Weihenstephan has already helped quite a few founders turn their ideas into a reality. Take Djoon as an example: The startup produces organic and vegan chocolate truffles without added sugar – which means they go further than other companies that only concentrate on chocolate. The founding team talks about their plans in our interview.

Munich Startup: Who are you and what does Djoon do? Please introduce yourselves!

Djoon: Hi, we’re Djoon and our vision is to make everyone feel good about snacking. Which is why we’ve reinvented chocolate truffles, making them both super tasty and organic, vegan and without added sugar!

Djoon

Our team includes Leon (28), Carolin (38) & Martin (39). Carolin and Martin are married and have three kids, and they met Leon while looking for a co-founder.

Munich Startup: What problem is your startup solving?

Djoon: We all have a sweet tooth, but conventional sweets unfortunately bring along a host of problems: too much industrial sugar, endless ingredient lists and unclear sources of supply, particularly of cocoa. We’re changing that: We use only vegan organic ingredients, a maximum of five ingredients for each type of truffle and everything comes from sustainable and partnership-based sources. But the most important thing is that our products taste really good, like a real treat (instead of like making a sacrifice).

Munich Startup: But that’s nothing out of the box!

Djoon: There are indeed already some organic sweets. But we decided to take on the pièce de résistance of all things chocolate: the chocolate truffle. And there’s actually nothing out there that could be compared with our Djoonies.

Djoon relies on handmade production

Munich Startup: Was there a point when you nearly failed?

Djoon: One of the most difficult points for us was deciding how and where our truffles should be manufactured. We talked with various subcontractors to begin with, but they either couldn’t or didn’t want to implement our concept. We then literally decided to take production into our own hands: Which is how we ended up making more than 100,000 truffles by hand with our team last year.

Munich Startup: Where would you like to be in one year, and where in five years?

Djoon: In one year, we want to have tripled our output and to have gotten even more customers excited about our truffles. By that point, we also want to have expanded our range of products (Djoon spreads have already been available since November.)

In five years, we want to be known throughout Germany as a brand that offers sustainable, healthier and tasty sweets. We already have several ideas up our sleeve, so there’s a lot that can happen!

Munich Startup: What do you think about Munich as a startup location?

Djoon: We love Munich as a startup location. There are so many amazing and innovative food startups here that we’re in contact with. On top of that, the Food Startup Inkubator Weihenstephan offers an infrastructure that is unparalleled in Germany to food startups for starting initial production and expanding their networks.

Munich Startup: Facebook or TikTok?

Djoon: Facebook – at the moment, we’re reaching the majority of our customers on Facebook and Instagram. But we’re also thinking about expanding to additional social media channels, like TikTok, to connect with new customers and fans.

Maximilian Feigl

Maximilian Feigl berichtet seit 2020 über das Münchner Startup Ökosystem. Dabei haben es dem studierten Politikwissenschaftler vor allem Deeptech-Themen angetan.

Related articles

Initics: Electronic data exchange made easy

Startup Stories

 

Initics: Electronic data exchange made easy

The Munich-based startup Initics helps companies communicate with business partners using electronic data exchange. For a smooth exchange, the four founders Julian…

Fairafric: A Chocolate Factory with Impact

News

 

Fairafric: A Chocolate Factory with Impact

Fairafric built a solar-powered chocolate factory in Africa and now sells organic chocolate in Europe. And what does that have to do…

Beatvest: Investing made easy

Startup Stories

 

Beatvest: Investing made easy

With Beatvest, the founders Sophie Thurner and Julia Kruslin have created an app that aims to make financial education easily available, fact-based…

Sause: Squeaky-Clean Foam Hand Soap

Startup Stories

 

Sause: Squeaky-Clean Foam Hand Soap

The Munich startup Sause produces ‘Seifenbrause,’ a foam hand soap, as a sustainable alternative to common liquid hand soap. Customers mix the…

C!rcly: Skincare Made From Coffee Grounds and Orange Peel

Startup Stories

 

C!rcly: Skincare Made From Coffee Grounds and Orange Peel

C!rcly — pronounced: Circly — uses residual materials from the production of coffee and fruit juice for its skincare range. Its two…

Crewmeister

Startup Stories

 

Crewmeister: Time Tracking Made Easy

The Munich software startup Crewmeister aims to win over other companies with super easy digital HR processes. Founded in 2015, the startup…

Wisefood Team

Startup Stories

 

Wisefood: Edible Straws Made from Plant Fibers

Our seven questions are for the startup Wisefood this time around. The food company just recently moved to the Gate technology and…

Robotise Team

Startup Stories

 

Robotise: Service Robots Made in Munich

As the name suggests, Robotise works with robots. To be more exact, the Munich startup develops service robots, which are already in…