Trademark protection for startups – now with up to 1,000 euros in funding

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Trademark protection for startups – now with up to 1,000 euros in funding

A registered trademark is an integral part of sustainable economic success for founders. Below we provide five tips and basic…

AI for startups: Why and how startups are benefiting from using this technology

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AI for startups: Why and how startups are benefiting from using this technology

ChatGPT has helped artificial intelligence get more attention today than ever before. Nevertheless, there are many companies that are struggling…

Know-How Meets AI: Creating Corporate Culture With Smart Recruiting

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Know-How Meets AI: Creating Corporate Culture With Smart Recruiting

Creating a good corporate culture is not a task that can be done on the side and all at once.…

Every Family Business Was Once a Startup

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Every Family Business Was Once a Startup

It all starts with the founders’ vision. When you combine it with entrepreneurship and hard work, a company emerges. In…

Scaling in Turbulent Times: Being Successful as a Startup in 2022

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Scaling in Turbulent Times: Being Successful as a Startup in 2022

2022 has started turbulently – like the two years before it – due, among other things, to the coronavirus pandemic.…

How to use “pain” in B2B sales to convince your customers

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How to use “pain” in B2B sales to convince your customers

What is the best way for a startup to get feedback? Sales! Because only when you ask someone to reach…

5 Hacks for Effective and Digital Applicant Management

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5 Hacks for Effective and Digital Applicant Management

A proper job advertisement is just the first step startups take on their journey to finding new employees. For the…