IAA Mobility 2021: How Much Startup Does the Mobility Conference Have to Offer?

The IAA is being held for the first time in Munich this year and has reinvented itself: The former car show is now aiming for success as a modern mobility conference. We have some pictures to share of the exhibition halls and of the ‘Open Space’ in downtown Munich.

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At the IAA Mobility, startups are situated between stands for the automotive industry’s major companies. Martin Aleo of the Munich startup Peter Park likes the concept: “I feel like we are already seriously integrated here as startups. From my experience at other conferences, startups are given their own hall. I think it’s a lot more exciting for us to be here right between the major players. You get a lot more people walking by and have more of a chance of being noticed.” (Photo: S. Tischer – Munich Startup)